A hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g., #NoFilter). They are used to categorize content and make it more discoverable.
Hashtags are an important way to expand your Instagram audience and get more reach. When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.
Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. For example, as the way people work out suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to feature local people getting active in their homes.
The 50 Most Popular Instagram Hashtags
- #love
- #instagood
- #photooftheday
- #fashion
- #beautiful
- #happy
- #cute
- #tbt
- #like4like
- #followme
- #picoftheday
- #follow
- #me
- #selfie
- #summer
- #art
- #instadaily
- #friends
- #repost
- #nature
- #girl
- #fun
- #style
- #smile
- #food
- #instalike
- #likeforlike
- #family
- #travel
- #fitness
- #euro2020
- #tagsforlikes
- #follow4follow
- #nofilter
- #life
- #beauty
- #amazing
- #instamood
- #igers
- #photo
- #music
- #photography
- #makeup
- #dog
- #beach
- #sunset
- #model
- #foodporn
- #motivation
Trending Hashtags
There are a few distinct niches that always perform well on Instagram. The above list indicates how many popular posts feature fashion, beauty, and food. Although not currently in the Top 25 at the time of writing, #travel often performs very well, too. The success of the #nature tag suggests that people still love to see beautiful scenes of nature and the environment.
This makes sense. Instagram is highly visual. People are going to want to share eye-catching imagery – which you are far more likely to be able to do with an image of the latest fashion or a delectable dessert than you are with a picture of yet another phone or computer. Some hashtags are seasonal by nature. #summer may be top ranking at the moment, but it will fall out of favor when it’s time to share the snowboarding and skiing pics next winter. #valentinesday jumps up the rankings each February and #christmas in December. As we approach the end of each year, #sale skyrockets in popularity.
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